The first step in planning just about any business activity is to conduct a SWOT (Strength Weakness Opportunity Threat) analysis on your business. Surprisingly, many businesses have never done a SWOT analysis… but advertising planning time of year is as good an excuse as any to get this vital business function done. Today we investigate the whys and also the hows of SWOT analyses in an advertising planning context.
http://www.e-leadership.org/notes-on-the-swot-analysis-for-strategists/