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Branding – Why GOOD Branding is Crucial in Business

What is a Brand?

 

We Googled is and got this:

brand/
verb
gerund or present participle: branding
  1. 1.
    mark with a branding iron.
    “the seller had branded the animal with his grandfather’s name”
    synonyms: mark, stamp, burn, sear;

    “the letter M was branded on each animal”
  2. 2.
    assign a brand name to.
    “cut-price branded goods”

Effective branding can give you the edge over your competition. It is a vital part of any company’s marketing strategy. Regardless of size of business, or who they sell to – branding is key.

A brand can be regarded as a promise to the customer.

From a legal viewpoint, we found a fantastic article from an award-winning IP (Intellectual Property law firm). Enjoy.

 

Excuse me, but is this craft? – The Importance of Good Branding

 

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